Nancy
Pham
Aspiring Marketing Specialist
ABOUT NANCY
My career goal is to drive expansion - crafting messages that resonate with diverse audience instead of replicating stereotypes just to sell a product. As a woman of color in STEM, I am driven by the opportunity to bring unique perspectives to spaces that need them most. Reflecting on my experiences in male-dominated classrooms and how minority and women’s voices are often overlooked in society and media, I am committed to crafting marketing strategies and building brands that authentically represent diverse voices.
Projects
The JRNY Whisky
Conducted primary and secondary research to form a brand strategy to drive first-time purchases for The JRNY Whisky brand in an oversaturated market
Commerce Trust
Developed communications plan to relaunch regional financial services brand Commerce Trust into three new markets, each with unique objectives
OlgaCola Milano
Develop a go-to-market strategy to inspire customers to buy new product line and differentiate OlgaCola Milano from competitors in the dermocosmetics industry.
What I can do for you
Data analysis (SQL, R, Excel, Google Analytics, Matomo)